5 Tips to Help You Create a Successful Trade Show Booth

Delta Toronto Mall Display
Delta opens new flagship 46 storey hotel in Toronto
November 27, 2014
1-out-of-28-attendees
Ok, the show is over, now what?
January 21, 2015
Show all

A trade show booth is a great way to promote your business, but they are not cheap. We have provided you with five simple tips to help you to maximize your profit from the opportunities that a trade show offers. You will need to get all those creativity juices flowing in order to have a successful display.

Here are some simple tips that will bring the visitors flocking and the money pouring in.

1. BALANCE

Even with a small trade show booth, by creating a balanced background with furniture and the display material placed in different locations of your booth, don’t concentrate it all into one place. You can achieve a sense of balance and comfort. Your customers will feel welcomed into your booth if it is free from clutter and is appealing to the eye.

2. FURNITURE

Choosing the right furniture can improve your trade show booth at a reasonable price. Take care of the colours: they should complement your display & your company’s graphic design. They represent your brand & your individuality. Choose a few chairs: they are all you need for a good conversation with a potential client.

3. LIGHTING

Lights are a great way to stand out in the crowd! Your trade show booth will look brighter, the messages and your company sign can be better viewed from a distance. And your company can be the star in the spotlight!

4. PROMOTIONAL PRODUCTS

Having high quality and personalized promotional products to give away at your trade show booth is always something that can help bring new business and help with branding.

5. PERSONNEL

Use the people already working in your company. They are the only ones that know the details of your products / services and can answer any & all questions. In addition, it does not cost you a thing to ask them to smile. A genuine smile and a professional look can display the positive image of your company and will support your products / services.

The trade show booth is just one of the components in this big marketing strategy, but if it is done right and presented well, it will send a lasting impression about the quality and individuality of your business, even on a short budget.

Happy Exhibiting!